Fuorisalone 2009
Inspired by the infinite possibilities of industrial aluminium, the installation All Begins Flat by Paul Cocksedge Studio embraced its basic form, while providing a lyrical account of its passage from sheet metal to three-dimensional bodies.
Whether destined to become cars, airplanes or design objects, the aluminium starts out as flat sheets, which are then shaped into their final forms in the manufacturing process.
Through light and movement All Begins Flat explored the material properties of the metal in a suggestive mise en scène in interaction with the furniture produced by altreforme, enhancing and lighting up the collection.